Using the previous example, if you’re going after plumbers and your sequence or service offered isn’t specific to “rooter services” then don’t worry about using that keyword! If you would service them, then include 1 to 10, and 51 to 200 employees.Įven if people respond with interest that you truly cannot help, it doesn’t mean you can’t help them with something or that you can’t help them completely later on. So if a company has 10 employees – you wouldn’t service them? So you want to be able to get specific and dialed in, yet at the same time not limit yourself.Ī good rule of thumb to determine if you’re going too far into the weeds would be, “does this change my email messages to them?”įor example, we see users all the time that limit their search criteria to say 11 to 50 employees. This will limit how many people you can reach out to consistently. You want to be careful you don’t go TOO far into the weeds though.įor example, if your results are in the hundreds then you’ve probably gone too far. So be sure that when you have two or more words that go together, you put them in quotes! Expanding Your So it is literally looking for “property” or “management” or “manager”.
It is important to note that this is NOT the same as:Įven though two separate tags are an “OR” statement, there aren’t any quotes being used. If we were looking for Property Managers, our tags might look like this:Įach tag is basically automatically adding the OR statement. So if I wanted “rooter services” for example it would look like: It’s important to note that you need to capitalize the “OR” and “AND” statements.Īlso, if you wanted multiple words, you would want to put them into quotes. So I would use the keyword field in this way:
Optionally, I could try and narrow this further down to say I only want owners of plumbing companies that also offer “rooter services”. This is searching what the end-user might put as a company description, their bio on social media sites, etc. So now this search is looking for all of those owner-level job titles AND either plumber, plumbing, or plumbers in their description. They would consider themselves the owner, so you would want to use the Role option in conjunction with the “Keywords” field like this: They don’t always call themselves “plumbers”. Say I’m looking specifically for owners of plumbing companies.
Boolean search generator how to#
Using some real-life examples, we’ll show you how to get the most of out LeadFuze boolean search possibilities.
You would need quotes if the negative term is multiple words. In order to put in negative keywords, you literally just put a “-” in front of the term (with no space). Without the negative titles, you might see results for “Assistant to the CEO” or Vice Presidents for example. This means anyone with a job title including “assistant” or “intern” or “secretary” won’t show up in the search results. The next thing that’s happening is it’s using “negative keywords”.
You may want to add additional titles like “Owner / CEO” or “Owner & CEO” or whatever other titles you think are relevant. So it’s looking for contacts in our database with the title Founder OR Owner OR CEO, etc. The nice thing is that LeadFuze automatically does this for you across many different job functions (such as Owner, Marketing Manager, Sales Manager, etc).įor example, if you select the “Owner” role, we’re automatically pulling in the following title options:īasically, every title is an “OR” statement. Using a boolean search, you are able to search for a combination of keywords, titles, contact descriptions, and more. LeadFuze makes it possible to find just about everyone if you know how to use the granular boolean search option! Information is POWER! If you want to use this power this 2021 and in the coming years, you must become a master of the boolean search.
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